According to a study by IMOTO, a company specializing in real estate photography, homes with professional photos sell 50% faster and 39% closer to the original listing price than homes with standard photos. Professional photographers use high-quality equipment and have the expertise in composition, lighting, and editing to showcase a property in the best possible way.
The National Association of Realtors (NAR) reports that 93% of buyers use the internet in their home search. Listings with high-quality photographs are crucial in capturing the attention of these buyers. A Redfin study found that homes with professional photos receive 61% more online views than their counterparts with amateur photos.
The Wall Street Journal revealed that listings featuring high-quality photography can gain anywhere from $934 to $116,076 more on the market compared to listings with lower quality images. The better the quality of the photos, the higher the perceived value of the home, which can positively affect its sale price.
A report by PR Newswire showed that listings with professional photographs sell 32% faster, spending less time on the market than those without. Quality photographs can create a strong first impression, making potential buyers more inclined to visit and consider the property.
3D virtual tours offer a 24/7, anywhere-accessible open house experience, attracting more buyers with an immersive, realistic view of properties. They save time by allowing pre-screening and highlighting unique features interactively. Ideal for remote buyers, they provide a stress-free browsing experience, enhancing the property's appeal in today's digital real estate market.
Floor plans provide a clear layout of a property, helping buyers visualize the space and its potential. They offer an essential bird's-eye view, aiding in understanding the flow and size of rooms. Floor plans are especially useful for online listings, enhancing buyer interest and decision-making. A practical tool, they simplify comparing and planning for future renovations or furnishings.
